Digital marketing technically encompasses everything that involves sending marketing messages and launching campaigns through websites, social media, email, WiFi analytics or any other digital means. It also encompasses marketing tailored to different devices, including laptops, tablets and mobiles.
Digital marketing has many components. They include strategies, tools and tactics such as:
Mobile marketing takes many of the above approaches, but tailors them specifically to those who use their mobile devices to conduct searches, visit social media platforms and check out websites.
This is becoming increasingly important as more consumers transition into using mobile devices to find and purchase products and services. AdWeek reports that about one third of all purchases in 2018 were on smartphones and other mobile devices. Also, Google surveys have found up to 46% of respondents report they prefer completing purchases via mobile, according to AdWeek,
The American Marketing Association provides an entire toolkit for using mobile marketing, including developing a strategy, analyzing data, tracking customer activity and properly assessing any risks.
One key step when it comes to both digital and mobile marketing for many businesses is to hire consultants who are digital marketing professionals and can help both develop and execute marketing strategy.
Some of those strategies include:
That’s just a taste of the digital and mobile marketing techniques companies can use to reach a wider customer base. In the new age of marketing, both are necessary to keep pace with the competition.